Director S S Rajamouli does things that no other directors do in Tollywood. His films are filled with verve, so is he and he also does aggressive promotion. He does charity in his own way too. For Magadheera it was the sword and shield used by Ramcharan Teja that he auctioned off and now for Maryada Ramanna he is auctioning the cycle used by Sunil. The auction will be organized at Annapurna studios on August 14th."We (producers and I) would add the triple amount to the money we got from action and would donate it to Devanar School for the blind," he said