‘Endhiran’ (Robo in Telugu) is supposed to be the costliest film today. To corroborate this from today we are going to hear only the extravagance related to this in promoting the film. The first one has already started.

The entire Tamil film fraternity was present at Putrajaya Stadium in Kuala Lumpur, Malaysia where the audio launch took place. With AR Rahman’s live music in the presence of big wigs like Kalanidhi Maran, Vairamuthu, superstar Rajnikanth, Aishwarya Rai and of course its director Shankar, all of whom have launched the audio of ‘Endhiran’. Alsopresent in the event were Vadivelu, Silambarasan and Ramya Krishna.

This movie titled ‘Robo’ in Telugu and Hindi is expected to hit the theaters worldwide on same day in September. The official date of which is expected shortly. The CDs and cassettes of this film have reached the stands including the Telugu version.