A celebrity item at auction will not only draw the media attention but also raises money for a good cause. In this line NTR’s ‘Adhurs’ started this new trend in Tollywood which is being followed by other stars’ films. Recently Ram Charan Tej’s ‘Magadheera’ also followed the same concept.Today, Movie Artists Association (MAA) carried out an auction at Film Chamber of Commerce in Hyderabad on the weapon used in Balakrishna’s latest hit ‘Simha’. The money raised from this event will be used for its charity proceeds. Along with MAA president Murali Mohan, Balakrishna, director Boyapati Srinu, Tapasee, Benerjee, AVS and others participated.
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