Charmee comes in lead role with Sye Aata. The film's was released in Hyderabad. Several top celebrities attended the audio launch ceremony from the industry and Devi Sri (who is rumored to be close with Charmee) staging a performance for Charmee while she cheering him up on stage remained main atttraction.

Hero Prabhas, producer Dil Raju, Puri Jagannath, Tammareddy Bharadwaja, Sagar, Prabhas, Seenu Vytla, RTV Rayudu, Ashok Rao, Chalapati Rao, VN Aditya, Sradda Das, Amith and others took part in the event.

Puri Jagannath unveiled the audio and presented it to Seenu Vytla. Charmme and Devi Sri Prasas jointly unveiled the company logo of Akshay Music, which released the audio.

Prabhas said: “Devi Sri Prasad gave the best music my career. I am happy that he did the same thing to my friend Charmme’s film. I am in doubt to say that Charmme must have done exceedingly well.”

Seenu Vytla said: “As I see the film’s posters, it reminds of the film Anandam, with its music by Devi Sri Prasad.” Charmme said: “I am happy to be seeing several dignitaries at this function. I am thankful to all.” Producer Rajasekhar said that the film would be hitting the marquee in by month end.