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Tollywood Box-office Report: June - July 2009


June had 16 straight films released. Much-publicized Aa Okkadu, which introduced Ajay as a hero and Madhurima as the heroine and N.S. Murthy as a director, turned out to be a dud at the end of the day, though the director's work and the heroine were appreciated; Ajay did not win much extra mileage with the film though. Ramesh Varma's Ride, a free-make of Beijing Bicycles, earned profits to everyone; the film was above average at the box-office.

A debutant, Karun Prakash, made a free-make of The Hand That Rocks The Cradle into Kavya's Diary starring Charmme and Manjula was also flop. An NRI director, Raj Pippalla, tried to mark his bONii (first bargain) into Telugu films with Sumanth's Boni but was unable to mark a bONii due to slow and boring narration. Producer-director Puli Amrut's Galimpu with Srinivasa Reddy and Duvvasi Mohan could not see people in theaters even upon gaalimpu (search) after the first week. Chirunavvutho fame G. Ramprasad wanted to say Naa Style-e Veru with Rajasekhar, but it wasn't any different from other films, it soon proved. Surya Prathap came up with Current for Sushanth, and the film producers claimed the film hit, like always.

M.S. Srichand came up with Nacchaav Alludu! with Ali, but the film was a disaster too. Durga Shankar Nath's Raju-Maharaju with Sharwanand and Mohan Babu got the talk of a sentiment film but it didn't sustain at the box-office too long. Aanandam fame Akash officially turned director with the film Sweet Heart. Thought the film's theme somewhat resembled Srikanth's old film Preyasi Raave, the audience didn't entertain the film for its rather weak heart. Music director turned director, Sasi Preetham wielded the megaphone for a second film Kitakita + Kirkit = Kriket, but the film was

duck-out at BO. Paruchuri Venkateswara Rao's son Ravindranath's debut film Junction finally got a green light, but the film found no jam-packed audience at theaters and was a flop. Nagababu's Anjani Puthrudu had no takers like rest of his recent films. Only one film which raised hopes in this month is Evarainaa.. Epudainaa.. of Varun Sandesh. The film was directed by debutant director Marthand Shankar, brother of Marthand Venkatesh. The film had good openings but even this film was unable to sustain the audience really, and ended up as a below average fare on the whole. The major minus to the film was its heroine and a weak script. Other duds released in June include Thriller Oka Vichitram and Rs 999/- Maathrame.

Abroad BO:

Evarainaa.. Epudainaa.. was bought for 25 lakh rupees, and the distributor was safe, but none of the exhibitors made any money. The film is thus a washout from the exhibitors' point of view. Kavya's Diary was bought for five lakh rupees but ended up a dud anyway. Kick continued its craze in this month with not much of a competition from other films.

July started with Siddharth's Oye. Once-popular child artiste, Baby Shamili became a heroine with this film. The film was possibly inspired by A Millionaire's Love Story and was directed by debutant Anand Ranga. The film opened with a good crowd but was just an average at the box-office. Japanese film Invisible Wings finally hit the screen in Telugu as Ningi Nela Naade. The film had good reviews and won a worthy critical acclaim but was not a commercial success. Vamsy's Gopi Gopika Godavari had good openings but bad reviews. However, the film slowly turned to be profitable one for producer due to the fact that the movie was made with small budget and the good openings covered it.

Actor Jithendra a.k.a Chinna tried his hand at direction with the horror film Aa Intlo. He got good reviews but the film was a flop. Asha Shaini was shown differently in the film. Swathi's much talked film Kalavaramaaye Madilo had good music, but the director Satish Kasetty was not able to come out of the hang-over of K. Viswanath's movies. The film generated a lot of pre-release interest but progressed towards being a flop from the day one. Meena's Vengamamba got a positive talk but that hasn't helped the film become a success. The same goes to Debutant director Uday Bhaskar for his film Oohachitram. The film had good narration but it failed to make it because of near-zero publicity. The month ended with the much-awaited movie S.S. Rajamouli's Magadheera. The film opened with record openings. It's now for us to wait to watch if it would break more records.

Other duds in this month include Raathri (directed by Challa Bhanukiran, casting Sayaji Shinde), Kshanamoka Yugam, Gangleaders (dubbed), Adugu (directed by Veeraprasad Neelam), Saamraajyam (directed by Veeru Dwaith, with Srihari, Suman, and Priyanka Kothari in the lead), Vyaapaari (dubbed) (directed by Shakti Chidambaram, starring S.J. Suryah, Tamannah, Namita, Malavika), Jagadekaveerudu (dubbed version of Harry Potter and the Half Blood Prince), Thootaa (dubbed) (directed by Selva, starring Jeevan, Priyamani), Udrekam (directed by Sumeet Roy Singh, casting Anthra Biswas, Mona Lisa, Krishnudu), and Jallu (directed by Recharla Subrahmanyam Naidu, starring Jayanth, Prithviraj).

Abroad BO:

Oye was bought for sixty lakh rupees. The distributors were safe, but the exhibitors lost money. Gopi Gopika Godavari was brought for fifteen lakh rupees, but was a loss to everyone at the end. Kalavaramaaye Madilo, released by Adlabs, was a complete washout. Magadheera was brought for 1.6 crore rupees. The distributors are safe. As of now, the exhibitors lost some money as the prints had not reached on time in some centers such as Bloomington, IL, Columbus, OH, Houston, TX, Chicago, IL, and some more cities. However, it would be too early to say more on the movie as it started showing only from this Friday (and from Saturday in some centers).

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